About project
Charms is a brand an amalgamation of sensuality, tenderness and charm. All the works are created by hand, which further emphasizes the uniqueness of each piece of jewelry.
In all the products you feel an individual approach and infinite love for the future owner.
The logo is the embodiment of femininity and lightness, which is why it has such soft, subtle and smooth lines. In the text component of the logo only lowercase letters are used, which emphasizes the simplicity and unpretentiousness.
Above the letter "a" there is a dot, which certainly indicates the importance of this letter.
It contains a reference to the brand's founder Angelina.
The color palette of the concept icon contains only natural shades of color - deep green and woody. That in combination with natural minerals and pearls creates a special charm and charm.
